Post by account_disabled on Mar 15, 2024 17:33:29 GMT -10
Women's underwear: the market The women's underwear market generates a global profit of 110 billion dollars, according to data processed by Euromonitor. A sector that knows no crisis and which today is divided into two distinct sales channels: Physical stores; E-commerce; Even within each single channel, it is also usually divided into: Single-brand shop; Multi-brand shop; As we said previously, women's underwear is a market that knows no crisis: in fact the annual growth of the sector stands at 2% per year, where underwear is no longer seen as a basic necessity product but increasingly as a truly high fashion item, with an erotic touch, which aims to reawaken dormant fantasies in the couple or simply increase their self-esteem.
Even in this sector there is a large division between the luxury brands and the Find Your Phone Number big fast-fashion giants : the latter introduce a product onto the market that is much less expensive but similar to that of the big brands. This process allows these brands great savings from the point of view of the production processes and the quality of the materials used, while maintaining the design in the company's main headquarters. The low cost of labor and the availability of capital, useful for large-scale production, also reduce the entire production process, which goes from the conception of the new line to its direct implementation: 2-3 months compared to 8 -9 of the great traditional luxury brands. This process has not only thrown the high fashion system into crisis, but has brought to light new protagonists on the global scene: Syria and China.
In fact, Syria is the epicenter of the production of products such as latex thongs, lamé culottes, lace guêpières, satin thongs, leather garters and all sorts of underwear sets, at very low prices, thus conquering not only the Middle Eastern market, but also the European and American one. China, on the other hand, is the other country that has a massive production of cheap sexy lingerie. With around 4 billion items of women's underwear produced per year, it ranks first not only in production, but also as a country that uses it extensively. Women's underwear: communication The communication of women's underwear is a question of target. In fact, the type of communication that is developed depends a lot on the target you want to aim for: female , as the user of the product, or male , if he is the one who is the buyer of the product that will then be given to his partner.
Even in this sector there is a large division between the luxury brands and the Find Your Phone Number big fast-fashion giants : the latter introduce a product onto the market that is much less expensive but similar to that of the big brands. This process allows these brands great savings from the point of view of the production processes and the quality of the materials used, while maintaining the design in the company's main headquarters. The low cost of labor and the availability of capital, useful for large-scale production, also reduce the entire production process, which goes from the conception of the new line to its direct implementation: 2-3 months compared to 8 -9 of the great traditional luxury brands. This process has not only thrown the high fashion system into crisis, but has brought to light new protagonists on the global scene: Syria and China.
In fact, Syria is the epicenter of the production of products such as latex thongs, lamé culottes, lace guêpières, satin thongs, leather garters and all sorts of underwear sets, at very low prices, thus conquering not only the Middle Eastern market, but also the European and American one. China, on the other hand, is the other country that has a massive production of cheap sexy lingerie. With around 4 billion items of women's underwear produced per year, it ranks first not only in production, but also as a country that uses it extensively. Women's underwear: communication The communication of women's underwear is a question of target. In fact, the type of communication that is developed depends a lot on the target you want to aim for: female , as the user of the product, or male , if he is the one who is the buyer of the product that will then be given to his partner.