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In this interview with Giorgio Soffiato we asked ourselves about various concepts... The future of the podcast... will we have a Spotify Social? What's happening at Clubhouse? When should branded podcasts be used in your marketing strategy? Voice Technology and customer journey... what is the future? Alessio Pomaro Alessio Pomaro June 14, 2021 •4 min read Interview with Giorgio Soffiato: glimpses of the future on voice technology A new episode of Voice Technology with Giorgio Soffiato, to explore social audio , branded podcasts , voice technology . Who is Giorgio Soffiato? Giorgio Soffiato is CEO and founder of Marketing Arena, teacher for Masters and Universities (CUOA – Vicenza, Ca' Foscari University – Venice) and speaker at the most important marketing events.
Giorgio Soffiato - CEO and founder of Marketing Arena and author of Marketing India Mobile Number Data Agenda Giorgio Soffiato - CEO and founder of Marketing Arena and author of Marketing Agenda He is the author of Marketing Agenda . The full podcast and video interview The following is the complete podcast episode, with the video part of the interview inside. The highlights 01:02 Presentation by Giorgio Soffiato 01:31 The future of the podcast.. will we have a social Spotify? 03:52 Clubhouse: What's happening? 06.27 Branded podcast as a content marketing strategy 09.26 Voice Technology and customer journey: how and where will they meet? 12.26 Man has adapted to the channel.. where will we go? 3.17pm Voice Quiz: brand loyalty systems based on gaming 6.36pm The future of Voice Technology and conversation between brands and users 10.23pm Take away I don't think we will "dance" within many new social networks.
However, I think that the audio element will become a fundamental element within existing social networks. Interview with Giorgio Soffiato on social audio, branded podcasts, voice technology Interview with Giorgio Soffiato on social audio, branded podcasts, voice technology Take Away A small summary of the concepts that emerged in the episode. Going forward, we could potentially expect audio frames or audio reaction systems within content distribution facilities like Subskack. New audio-based social networks will probably not be born, but the audio element will become essential within existing social networks. Clubhouse was the right product at the right time, in reference to the pandemic. However, it made us rediscover the value of small groups for conversation and the power of audio technology . “My sense is that it was the social operating system of the pandemic.
Giorgio Soffiato - CEO and founder of Marketing Arena and author of Marketing India Mobile Number Data Agenda Giorgio Soffiato - CEO and founder of Marketing Arena and author of Marketing Agenda He is the author of Marketing Agenda . The full podcast and video interview The following is the complete podcast episode, with the video part of the interview inside. The highlights 01:02 Presentation by Giorgio Soffiato 01:31 The future of the podcast.. will we have a social Spotify? 03:52 Clubhouse: What's happening? 06.27 Branded podcast as a content marketing strategy 09.26 Voice Technology and customer journey: how and where will they meet? 12.26 Man has adapted to the channel.. where will we go? 3.17pm Voice Quiz: brand loyalty systems based on gaming 6.36pm The future of Voice Technology and conversation between brands and users 10.23pm Take away I don't think we will "dance" within many new social networks.
However, I think that the audio element will become a fundamental element within existing social networks. Interview with Giorgio Soffiato on social audio, branded podcasts, voice technology Interview with Giorgio Soffiato on social audio, branded podcasts, voice technology Take Away A small summary of the concepts that emerged in the episode. Going forward, we could potentially expect audio frames or audio reaction systems within content distribution facilities like Subskack. New audio-based social networks will probably not be born, but the audio element will become essential within existing social networks. Clubhouse was the right product at the right time, in reference to the pandemic. However, it made us rediscover the value of small groups for conversation and the power of audio technology . “My sense is that it was the social operating system of the pandemic.